What We Do...
Effective marketing is essential for your school to stay ahead of your competitors
E-marketing
Information dissemination has never been easier with the internet. E-marketing
campaigns are no longer only for large corporations with big budgets. Email solutions
allow schools to instantly reach a much wider audience at a fraction of the cost of
printing and sending out information.
Emails are easily set up. Simply transfer your message into a custom designed school template,
select your address book and click send. We will design your template to reflect your school's brand identity.
HTML emails are more than just a piece of paper. They can be fully interactive; directing the reader to links
on school news stories, gallery pictures, or even to online payments for fees and school trips.
Emails can be tracked so you can see how many people are opening and reading the email. The full reporting
that comes with our email solution also enables you to see what forms of e-marketing are proving most
effective for your school.
Search Engine Optimisation
You may not immediately think about online marketing for your school website but if you want to
gain the most value from it – and ensure your school stays ahead of the game – then you need to consider online marketing.
At Assertis, we build your school website with good results on search engines in mind.
Search engines, e.g. Google, like websites that are well-structured, as they are easy to search and index. Plenty of
content and frequent updates also play a major role in good search engine results.
We'll make sure that your school's website fulfils these criteria and gets off to a great start on search engines.
Improving search engine rankings through search engine optimisation (SEO) work is an optional extra that we offer.
SEO, often referred to as 'natural' search, involves optimising the content of your school website and ensuring that
plenty of other websites link to your website in order to rank well in search engine results. First page results on
Google are, of course, the primary focus here – and what works well on Google generally works well on other search engines.
